When we think of Vijay Deverakonda, we picture a charismatic actor who redefined the Telugu film industry. But now, he has taken a giant leap beyond cinema by earning national recognition for his entrepreneurial venture. At the 2024 Outlook India Business Awards, his brand ‘Rowdy Wear’ bagged the prestigious title of ‘Iconic Indian Streetwear Brand.’ This accolade highlights Vijay’s keen business sense and his ability to connect with the youth.
When we think of Vijay Deverakonda, we picture a charismatic actor who redefined the Telugu film industry. But now, he has taken a giant leap beyond cinema by earning national recognition for his entrepreneurial venture. At the 2024 Outlook India Business Awards, his brand ‘Rowdy Wear’ bagged the prestigious title of ‘Iconic Indian Streetwear Brand.’ This accolade highlights Vijay’s keen business sense and his ability to connect with the youth.
Rowdy Wear: Style for the Youth 🌟
Vijay Deverakonda isn’t just an actor; he’s a youth icon who transformed his on-screen stardom into a successful business.
After the blockbuster successes of ‘Arjun Reddy’ and ‘Geetha Govindam,’ he built a loyal fanbase among young audiences.
In 2018, he leveraged this popularity to launch ‘Rowdy Wear,’ a brand that embodies simplicity and style.
With its unique designs and affordability, Rowdy Wear quickly became a favorite among youngsters.
A Prestigious Recognition 🏅
The Outlook India Business Award ceremony became even more special when Vijay’s younger brother, Anand Deverakonda, received the award on his behalf.
The brand, which has gained traction across states, has now earned a nationwide reputation.
This award stands as a testament to Vijay’s business acumen and his vision to make streetwear accessible to all.
Rowdy Wear’s Unique Appeal 🌟
The brand has introduced a new wave of streetwear fashion for Indian youth.
Affordable Fashion: Offering stylish designs at pocket-friendly prices.
Youth Connection: Modern trends that resonate with the younger generation.
Widening Horizons: Expanding from Telugu states to national and even international markets.
What’s Next for Vijay? 🎬🔥
Vijay Deverakonda is currently working on a new project with director Gautam Tinnanuri, and fans are eagerly waiting for his next blockbuster.
From Actor to Entrepreneur: A Remarkable Journey
Vijay Deverakonda is no longer just a film star; he’s an inspiring entrepreneur. ‘Rowdy Wear’ has become more than a brand; it’s a symbol of confidence and self-expression for today’s youth.
