Pandemic usage of OTTs has skyrocketed. People are now used to digital platform entertainment. Some movies are releasing directly on OTTs like theatres.
The usage of OTT platforms has significantly increased during the pandemic. Digital platforms for entertainment, such as Netflix, Disney+ Hotstar, Amazon Prime Video, and others, have gained popularity. Many movies are now being directly released on OTT platforms, resembling theatrical releases. In addition to the Hindi language, regional languages have also witnessed the emergence of captivating web series. Web series in English have also gained a large viewership.
