In fact, to get the IPL title sponsorship rights for the next five years, Aditya Birla Group paid Rs. 2500 crore bid.
🤝 Tata Group was previously paying Rs.365 crore per season for title sponsorship. 🌟 However, this time the Aditya Birla Group, which bid for Rs.500 crores per season, is on the verge of winning this bid. 🎉
Tata Group has once again bought the Indian Premier League (IPL) title sponsorship rights for the next five years. 🏆 Tata Sons will spend 500 crore rupees per year for IPL Title Sponsor from 2024 to 2028. 🌐 That is, Tata will spend Rs.2500 crores for the title sponsorship rights of all five IPL editions. 🤩 BCCI issued a tender for this sponsorship on December 12 last year. 📅 On January 14, Aditya Birla Group paid Rs. 2500 crore bid. However, the Tata Group was able to win the IPL title sponsorship as per the right to match card clause. 🏏✨