Reels Trends
Looking for inspiration? The new Reels Trends hub allows users to browse top trending songs, hashtags and topics.
Improved Reels editing experience
The video-editing experience within Reels has always been a little clunky. Thankfully, the latest update allows you to edit video, audio, stickers and text on the same screen.
As Instagram says, “This makes it easier to align and time elements of your reel to the right moments in a more visual way.”
Updated Reels analytics
Instagram’s also added new features to help you understand what’s working (and isn’t) in your current Reels strategy.
Instagram Reel insights now include total watch time (the total amount of time a reel was played, including replays) and average watch time (watch time divided by the number of total plays) for each reel.
According to Instagram, “This will help you better understand where people are being engaged or where you may need to create a stronger hook to have viewers stay longer.”
It’s easier to see your numbers now, too. Just tap the View insights sticker while viewing your reel, and you’ll head right to the detailed analytics for that specific reel.
