By 2026, the number of health conscious consumers in India may increase to 176 million. 🇮🇳 Sales of so-called healthy snacks like biscuits, 🍎 fruit snacks, 🍫 snack bars are going to boom. 🍪🍏
Marketing – advertising of so-called healthy food also increases with this growing market. 📊 These advertisements are used to deceive consumers by hiding the genuineness of these products. 🕵️♂️ Hence, shop keepers can easily sell such products to customers. 🏪
Food Safety and Standards Authority of India 🍽️ regulates food and beverage items in India. The authorities are also focusing on food security. 👩⚖️ However, such products are marketed carelessly. 🏪 Expensive products are being sold as very healthy. FSSAI had last year proposed to introduce rating to inform consumers how healthy these products are. 📈 Companies rate such products on a scale of 1 to 5 based on the amount of salt, sugar and fat. 📊 You will see this rating on the product packet. But there is no clarity on this proposal so far. 🤷♂️ Therefore, FSSAI needs to take some more steps. The authority should implement this rating system as soon as possible. 🔍🛒
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